The name is taken from Agenda 21, a program of goals signed in Rio in 1992, and reminds us of the urgent concern to be addressed in the 21st century: the need to change our methods of production and consumption to preserve human beings and eco-systems. PLANET 21 consists of 21 commitments and the same number of quantified goals adopted by Accor looking to 2015, including: employees training in the prevention of diseases in 95% of hotels, the promotion of balanced dishes in 80% of establishments, the use of eco-labeled products in 85% of hotels or the reduction in water and energy use of respectively 15% and 10% in owned and leased hotels
This year, Accor Egypt’s events aimed to raise awareness about recycling and encourage team members and guest involvement of 17hotels throughout Egypt in Sofitel Cairo El Gezirah, Novotel Cairo Airport, Novotel Cairo 6th of October, Novotel Cairo El Borg, Novotel Sharm El Sheikh, Sofitel Cairo Maadi Towers, Sofitel Karnak Luxor, Sofitel Winter Palace Luxor, Sofitel Taba Heights, Sofitel Cecil Alexandria, Sofitel Legend Old Cataract Aswan, Mercure Cairo Le Sphinx, Mercure Dahab Bay View, Mercure Hurghada, Mercure Romance Alexandria, Mercure Ismailia and Coralia Club Dahab.
Events were celebrated in cooperation with “Al Warsha” Foundation; a group of artists aiming to revive local identity and handmade crafts by using simple recyclable items. Being the first charitable art assembly in Egypt, they shared with the hotels employees and guests their talent to crafte their own art pieces and souvenirs from simple items like old magazines, empty bottles and used paper.
With PLANET 21, Accor confirms its ambition to reinvent the hotel industry on a sustainable basis by increasing the mobilization of its employees, guests and partners.
Accor, the world’s leading hotel operator and market leader in Europe, is present in 92 countries with more than 4,400 hotels and 530,000 rooms. Accor’s broad portfolio of hotel brands – Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 – provide an extensive offer from luxury to budget. With more than 180,000 employees* in Accor brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.