Largest jewelry designer, manufacturer, and distributor in the Middle East L’azurde plans investing 50 million Egyptian pounds (US$5.6 million) in the Egyptian market during 2016.
Speaking to Amwal Al Ghad Tuesday, L’azurde CEO Selim Chidiac stated that the group established production line for engagement rings in addition to a line for 14 carat gold for the first time in Egypt.
The official added that L’azurde is largest gold manufacturer and distributor in Egypt as it owns two factories with labour power of 1,500 workers in addition to 11 branches for wholesale distribution.
L’azurde provides more than 3,000 models per year in Egypt to suit all tastes and ages, Chidiac clarified.
CEO Chidiac asserted that L’azurde would keep its expansions in the Egyptian market within the coming period.