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Nokia advances on its new strategic direction and releases new mobiles

Nokia today introduced a range of new products, services and partnerships at Mobile World Congress, setting the pace for 2012 and demonstrating rapid execution of its new strategic direction, this new strategy already has resulted in the adoption of Windows Phone as Nokia’s primary smart phone platform, major changes to its feature phones, and additional emphasis on location-based services with the launch of its Location & Commerce business.

Stephen Elop -President and CEO of Nokia- said “One year ago, we shared that Nokia was embarking on a new journey to build great mobile devices”, and he added “Today, with our fourth Lumia device, smarter mobile phones and an array of new services, we are demonstrating that we can change the clock speed of Nokia.”

(Nokia Lumia) Nokia has extended the range of products with Windows Phone by introducing the Nokia Lumia 610, the most affordable Lumia yet, as well as targeting availability of the widely acclaimed Lumia 900 to additional markets beyond the U.S.

Aimed at young people who want an affordable introduction to Lumia and Windows Phone, the Nokia Lumia 610 provides easy access to social networks; web browsing, music, games, navigation and tens of thousands of apps in the Windows Phone Marketplace.

(Nokia 808 PureView) Nokia also today ushered in a new era in high end smartphone imaging. The Nokia 808 PureView is the first smartphone to feature exclusive Nokia PureView imaging technologies that will enable a range of high-end imaging experiences into Nokia products over the coming years. The Nokia 808 PureView combines a large, high-resolution 41-megapixel sensor, Carl Zeiss optics and Nokia-developed pixel over-sampling technology. This means incredibly sharp, detailed images, superior low light performance and the capability to save images in compact file sizes for sharing in email, MMS and on social networks.

The Nokia 808 PureView also includes Nokia Rich Recording for CD-like quality audio recording, full HD 1080p video recording and playback, and exclusive Dolby Headphone technology to transform any stereo content into a personal surround sound experience over any headphones.

(Nokia Asha) Nokia is further blurring the line between feature phones and smartphones, launching three new Asha devices for people who want to work, learn and play. Developed for urban consumers and entrepreneurs, the Nokia Asha 302 is a premium QWERTY device. It delivers a mobile office experience with push email and calendar, and contacts synchronization under the Mail for Exchange support – a first for Nokia Series 40 devices.

Designed for easy access to social networks, the Nokia Asha 202 and 203 bring touchscreens to volume-priced products and a pack of 40 free Electronic Arts games. The Asha 202 also features Nokia’s Easy Swap Dual SIM technology, allowing people to simply swap between tariffs and get the best value from carriers.

Nokia is also announcing a new version of Nokia Drive for Windows Phone that will come with full offline support for turn-by-turn navigation. Moving forward, Nokia Drive will also remember a personal commute, give advance traffic notice and automatically re-route to avoid jams.

Amwal Al Ghad

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