Visa Egypt recently collaborated with Egypt Today on the ‘52 Weekends Festival’ held at Designopolis on Friday, April 20. The event was held in celebration of the publication’s annual 52 Weekends travel issue and hosted top travel industry leaders to help Egyptians decide where to spend their holidays this year.
The 52 Weekends event showcased a range of different types of travel options, including off-the-beaten path adventures along with live music, children’s entertainment and locally made products. In addition to planning 52 Weekends of travel during the full-day festival, Visa cardholders were also offered discounts of up to 40 percent at select Designopolis shopping outlets when using their Visa cards to make purchases.
Tourism is a key contributor to economic growth in Egypt making local travel initiatives vital to boosting inbound and local industry numbers. In line with Visa’s global ‘Go Everywhere with Visa’ marketing campaign, cardholders had an opportunity to plan their 2012 getaways while exploring different ways to actually ‘Go with Visa’. Visa’s suite of travel products and services advances the value and reach of electronic payments as a key component of sustainable global tourism. Visa products offer account holders peace-of-mind in knowing they have the ability to make purchases at tens of millions of merchants worldwide, access to local currencies at more than 1.9 million ATMs, the protection from fraudulent transactions, and a range of travel perks and benefits which can also save account holders time and money.