Apple abandons Google Maps in its New iOS

Between 2009 and 2011, Apple acquired three mapping companies in quick succession: Placebase, in 2009; 3-D mapping outfit Poly9 in 2010; and in 2011, C3 Technologies, a second 3-D mapping company. Three mapping-company acquisitions in as many years. But for good reason: Apple has been hard at work developing its own in-house mapping solution for iOS, and now it’s finally ready to debut it.

Sources tell 9to5Mac that Apple will abandon Google’s mapping back-end in the next major iteration of iOS, replacing it with a brand-new mapping application powered by Apple technology. We’ve independently confirmed that this is indeed the case. Sources describe the new Maps app as a forthcoming tentpole feature of iOS that will, in the words of one, “blow your head off.” I’m not quite sure what that means, and the source in question declined to elaborate, but it’s likely a reference to the photorealistic 3-D mapping tech Apple acquired when it purchased C3 Technologies. C3 did use missile-targeting technology to develop its gorgeous 3-D models of major cities, so …

In any event, we’re almost certain to find out for sure at Apple’s WWDC conference, which runs June 11-15 in San Francisco. Sources say the current plan is to debut the new Maps app during the keynote. Caveat: Keynote plans often change, especially at Apple.