Beltone Financial launches new corporate brand identity

Egyptian investment bank Beltone Financial Holding announced on Sunday the launch of its new corporate brand identity.

The new brand identity falls within Beltone’s new strategy, which targets expanding its offering of financial services to its clients both within and outside Egypt, and to enhance returns on the company’s investment, said its chief executive Ibrahim Karam in a statement.

Beltone Financial has already started expanding through non-banking financial services (NBFS) through the establishment of three affiliates specialised in mortgage finance, financial leasing, and consumer finance, pending the necessary regulatory licences, Karam added.

By the end of 2020, Beltone is planning to see its mortgage finance portfolio stand at 300 million Egyptian pounds ($19.2 million), its financial leasing portfolio at 400 million pounds, and its consumer finance services portfolio at 45 million pounds.

It is also studying strengthening its geographical reach in the Gulf and Africa during 2020 due to the strong growth potential in these markets, Karam said.

“The cornerstone of our corporate strategy includes continuously monitoring existing and potential markets to support our clients, first by offering integrated professional financial services and also by working hard to achieve generous returns to our shareholders.”