Careem pledges to pump more investments in Egypt

Dubai-based ride-hailing service Careem pledged on Sunday it will pump more investments into Egypt, as it announced the official launch of its multi-service Super App in almost all the markets where it operates.

“Careem is committed to the Egyptian market” due to its importance among markets in which Careem operates.” Ibrahim Manna, Managing Director of Global Markets at Careem, said in a virtual conference on Sunday.

“We will provide more investments and more services beyond passenger rides,” Manna said, stressing that the leading ride-hailing app will “continue its journey in Egypt.” Manna added.

Earlier on Sunday, Careem has officially launched its Super App in the Middle East region as it seeks to expand beyond its ride-hailing business amid the coronavirus pandemic.

The Super App, in which Careem has invested around $50 million, aims to provide the delivery of food and goods along with online services to make life simple and hassle-free during the pandemic.

In Egypt, the services available through the Super App are planned to comprise of “transport by car and bikes, delivery services of products and goods, and e-wallet services including balance recharge.” Careem explained in a release.

More services are set to be rolled out in Egypt in the future under an expansion of its Super App business plan, Careem added.