Dior aims to launch its business in Egypt in Q4/2024

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By Hesham Ibrahim & Sanaa Allam
Dior
Luxury handbags on display on a Christian Dior SE store in Paris, France, on Tuesday, June 15, 2021. (Photo Credit: Benjamin Girette | Bloomberg)

French fashion label Christian Dior aims to start its operations in Egypt within the fourth quarter of 2024, Egyptian Industry and Trade Minister Ahmed Samir said on Wednesday.

The minister made his remarks after meeting with Jérôme Baudy, president Europe, Middle East, and Africa of Christian Dior Couture.

Egyptian Minister of Industry and Trade Ahmed Samir met with Jérôme Baudy, president Europe, Middle East, and Africa of Christian Dior Couture

 

Dior plans to establish a number of retail outlets to sell the products of its brand across the Egyptian market, Samir added in a ministry statement.

The ministry is committed to providing all necessary support to the French brand and resolving any issue that could hamper its investments in the Egyptian market, Samir added.

He also called on Dior to invest in Egypt by manufacturing some of its products in Egypt to create added value and exchange expertise, while benefiting from the current relative advantages in the local market.

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