Egypt launches digital tourism campaign in partnership with WEGO

Egypt’s Ministry of Tourism launched a new digital marketing campaign targeting Arab travellers, in collaboration with WEGO, a leading travel search and booking platform in the Middle East, a statement from the Cabinet said.

The campaign, part of the Egypt… A Unique Blend initiative, will run until June 2026, targeting over 500,000 bookings to attract at least one million Arab travelers with tailored content for cultural, leisure, and all-inclusive experiences.

The campaign comes under the directives of Minister Sherif Fathy to strengthen Egypt’s digital tourism promotion and reach wider tourist segments through international platforms. It highlights Egypt’s diverse tourism products and experiences, from beaches and adventure to culture and entertainment.

It features a comprehensive media plan including video ads on YouTube, Google search promotions, bilingual content in Arabic and English, and smart (OOH) ads in cinemas and malls across Arab countries.

Attribution: Amwal Al Ghad English

Subediting: M. S. Salama