Egypt launches ‘Sunny Christmas’ campaign to promote winter tourism
Egypt’s Ministry of Tourism and Antiquities has launched on Thursday a digital campaign “Sunny Christmas” to promote the country’s top travel destinations for winter 2022.
The campaign, which was launched on social media platforms such as Facebook, YouTube, Instagram, Snapchat and TikTok, will target tourists from France, Germany, Italy, Russia, UK, Ukraine, and the U.S.
It coincides with Christmas and New Year celebrations in Western countries, said Amr el-Kady, head of the Egyptian Tourism Promotion Board.
He added that the campaign also promotes domestic tourism, encouraging Egyptians to travel to the resorts.
As shown in the short film to announce “Sunny Christmas”, the campaign highlights archaeological and natural elements of Egyptian tourist destinations.
The Ministry of Tourism and Antiquities, represented by the ETPB, launched a digital campaign “Sunny Christmas” on social media platforms to promote the winter season 2022 in Egypt, UK, Germany, Ukraine, Italy, France, Russia, and the United States of America pic.twitter.com/HrpXEfNcY8
— Ministry of Tourism and Antiquities (@TourismandAntiq) December 24, 2021
