GoDaddy backs growth of Egyptian entrepreneurs in summer via valuable digital tips
GoDaddy Inc., the company that empowers everyday entrepreneurs, shared digital tips to help entrepreneurs and small business owners grow their business during summer months.
According to Egypt’s National Telecommunication Regulatory Authority (NTRA), the estimated number of online shoppers in the country reached around 200,000 per hour in 2020. On the other hand, as more Egyptians resort to buying essential goods online, e-commerce has taken a tremendous leap in 2020. Given that these upwards trends are expected to continue throughout 2021, GoDaddy shared digital tips to help entrepreneurs and small businesses navigate their online presence towards further growth, aligning with Egypt’s strategy for digital transformation and economic empowerment.
Selina Bieber, Senior Regional Director for MENA Region, GoDaddy said: “Summer months are regarded to be a bustling business season in Egypt. Building on the state’s efforts to provide coronavirus vaccine for all citizens, the pandemic related measures are easing this summer as more people will be able to travel for vacation.
“GoDaddy supports entrepreneurs and business owners in expanding their reach anywhere, serving their customers’ various needs while growing their customer base through simple yet effective digital activities.”
Here are some digital activities GoDaddy suggests to help small business owners and entrepreneurs grow their business during summer months:
Review your digital presence
With fifty-four percent of the Egyptian population using the Internet, it is important for small business owners and entrepreneurs to have a digital presence to reach people where they are. If you do not already have a website, you can easily build one with easy-to-use online tools like GoDaddy Website Builder, which lets you create a professional-looking, fully functioning and responsive website for your business. You can also view data-based insights to see how your website is performing against others in your industry, and manage your social profiles through a single platform. If you already have a website, now might be the right time to review its functionalities to make sure your website is supporting your overall business goals. Are people finding your website when they look for your products/services? Are they getting in touch with you using information they found on your website? Would there be benefit in considering adding an online store? Depending on how you answer these types of questions, this might be the summer you focus on search engine optimization or updating the content of your website or maybe launching e-commerce with a solution like GoDaddy WordPress Ecommerce Hosting.
Review your lead generation strategy
Having a digital presence for your business also means you can benefit from digital lead generation opportunities. Email marketing is one of them. By adding a sign-up form to your website, you can start building your mailing list, and with a tool like GoDaddy Email Marketing, you can easily create and share email newsletters. In them you can share the latest updates about your business, educational content related to your products and/or services, announcements on campaigns or sales you are running, to help stay connected with your customers. Another activity to consider is online advertising. Most website platforms like GoDaddy Arabic Website Builder and GoDaddy WordPress Hosting make it simple for users to connect their website with their social accounts and Google profile. Social media ads and Google ads can help bring more traffic to your website, which may bring more leads.
Plan ahead
Even though everything seems to be changing daily, there are some things that stay the same, so it might be beneficial to plan ahead. For example, in the short-term, June 30 Revolution Day and Eid Al-Adha are special days coming up this summer. Consider whether it might be beneficial for you to create campaigns, sales, promotional coupons or special messaging around those times. If you decide it would be beneficial for your small business to run an integrated marketing campaign across digital channels, there are tools like GoDaddy Digital Marketing Suite that make it easy to create, manage and monitor your website, social media and email marketing activities together.
GoDaddy offers small business owners and entrepreneurs in Egypt the tools they need to create their own digital identities and help to grow their businesses, including domain names, website building tools, hosting, Managed WordPress, website security, online marketing, email and Microsoft Office.
As small businesses and entrepreneurs adjust to the new normal during the Covid pandemic, GoDaddy offers personalized support through GoDaddy Customer Care Guides who are available to answer questions on the phone or through live chat.
