Google lowers Ad Manager fees to support publishers during coronavirus

Google announced on Saturday it will be cutting fees for Ad Manager for the next 5 months to support publishers in a bid to support publishers during the coronavirus pandemic.

The virus outbreak has had an impact on every type of business as millions are told to stay at home, and that means, in many cases, cutting jobs too, Google said in a post on The Keyword.

The move is part of Google’s efforts to help support struggling news outlets, said Managing Director of Global News Partnerships, Jason Washing.

Google Ad Manager is used by many publishers across the globe to support their business by placing ads on content, but it works for a fee. Google has explained the cost of Ad Manager on a support page.

For the coming 5 months, Google will be waiving fees for many of its news partners. Details on how this affects specific partners will be detailed via email over the coming days.

“Many news publishers around the world use Google Ad Manager to support their digital businesses with advertising. As the coronavirus pandemic takes a toll on our global economy, the Google News Initiative is working to identify ways to provide immediate financial support to those news organizations around the world producing original journalism.” Google said.

“That’s why we’ve decided to waive ad serving fees for news publishers globally on Ad Manager for five months. Over the coming days, we’ll notify our news partners that meet the requirements about the details of the program, and what they can expect to see in their account statements.”

This news arrives as part of Google’s wider initiative to support publishers affected by the coronavirus pandemic.

Earlier this week, Google announced details on its “Journalism Emergency Relief Fund” which commits funding to newsrooms worldwide.