HTC’s Need For ‘Something Else’ To Take On Apple, Samsung

“HTC needs to see either a quantum jump in its next-generation product (making an outstanding phone among the me-too Android crowd), or formulate a very clever and effective marketing campaign (without overspending),” Lu said. But both those tasks are challenging, and hence Daiwa’s negative view on the stock, he added. HTC shares plunged 6.9% in […]

“HTC needs to see either a quantum jump in its next-generation product (making an outstanding phone among the me-too Android crowd), or formulate a very clever and effective marketing campaign (without overspending),” Lu said. But both those tasks are challenging, and hence Daiwa’s negative view on the stock, he added.

HTC shares plunged 6.9% in Taipei on Thursday, hitting the day’s permitted lower limit for a second consecutive session, after reporting earlier this week its lowest quarterly profit in seven years.

Marketwatch