Nestlé ranked most valuable food brand – Forbes

Nestlé has been ranked by Forbes on Wednesday as the world’s most valuable food brand with the brand’s value rising even amid the inflation and the pandemic.

Brand Finance, the world’s leading brand valuation consultancy, has valued the company in its 2022 food and beverage report at $20.8 billion, up from $19.4 billion.

According to Brand Finance “Nestlé continues to consistently pursue its long-term brand strategy by innovating new products and moving forward in its digital transformation.”

The consulting firm said that Nestlé has been adept in dealing with change and credited it for their swift testing of new ideas and products.