Netflix appoints new chief marketing officer starting from August

Netflix Inc named on Tuesday Bozoma Saint John as its chief marketing officer starting in August, adding a high-profile Black executive to senior management.

The appointment comes at a time as U.S. companies are looking to diversify their workplace.

Saint John, who has been vocal about inequality in corporate America, joins from entertainment and talent agency Endeavor where she was the head of marketing since 2018, Reuters reported.

She previously worked at Apple Inc and Uber Technologies Inc.

The death of an unarmed Black man, George Floyd, at the hands of police has triggered protests in the United States against racism and police brutality, while also reigniting the debate of diversity in America’s corporate boardrooms.

Netflix, earlier in the day, said it will allocate 2 percent, or about $100 million, of its cash holdings to financial institutions and organizations that directly support African-American communities in the United States.