Paperworld Middle East 2013 looks to build on previous success

Representing the world of paper products, office supplies, gifts and stationery, the third edition of Paperworld Middle East is expected to build on the success of earlier editions as demand for paper products and stationery in the region continues to grow.

Organiser Epoc Messe Frankfurt is optimistic about the continued success of the exhibition which has grown in size and scope since its launch in the region two years ago. Paperworld Middle East, taking place in Dubai in March next year, is expected to attract a wide representation from international and regional manufacturers and suppliers who are looking to increase their presence in Middle East markets.

“Since its launch Paperworld Middle East has enjoyed a great response from manufacturers and suppliers of paper products, stationery, office supplies and gift articles who are looking to tap into growing regional demand,” said Michael Dehn, Group Exhibitions Director of Epoc Messe Frankfurt. “While growing, Paperworld Middle East will continue to evolve to reflect regional trends and individual demands,” he added.

Reflecting the growing concern for greener standards and sustainable development among consumers, Paperworld Middle East will feature the Green Office Area, supported by Ministry of Environment and Water. The Green Office Area is dedicated to showcasing products which are sustainably produced, recyclable and environmentally friendly. It will be of use to trade visitors interested in sourcing ‘green’ products.

His Excellency, Dr. Rashid Ahmed Bin Fahad, Minister of Environment and Water, said: “Promoting environmental sustainability is high on our agenda. We encourage initiatives which raise awareness on sustainable products such as the Green Office Area at Paperworld Middle East and encourage everyone to do their part in making the UAE an eco friendly place.”

Prominent exhibitors from close to 30 countries have already confirmed participation at Paperworld Middle East 2013, including April Fine from Indonesia, Double A from Thailand, Max Bringmann Kg and Olympia Business Systems Vertriebs from Germany, Kores from Austria, Al Gurg Stationery, and Farook International Stationery from the UAE, Hoshan Pan Gulf from Saudi Arabia, Paxos from Greece and Colibri from Italy.

Double A, the manufacturer of premium quality paper from Thailand is affirmed to have a business model that is both unique and sustainable. ‘We have been honoured with the Asian CSR award for our sustainable Paper from KHAN-NA program. We have been promoting this program to farmers across Thailand, engaging them to grow and farm trees on their unused strips of land (KHAN-NA), and today over 1.5 million farmers and many communities have been very satisfied with the project. Thailand has an abundance of land and 40% of our population is in the farming sector. With these natural resources, we have the ability to generate economic wealth that would benefit the farmers and our business in a sustainable manner,” said Mr. Thirawit Leetavorn, Senior Executive President for Double A. “The Middle East has always been a vibrant market for our sustainable premium paper and in Paperworld Middle East 2013, we aim to achieve or even surpass our success from the previous edition.”

Anil Nair, Business Manager from Al Gurg Stationery, the online office solution providers, believes that Paperworld Middle East provides a viable launch pad for those interested in creating fresh business opportunities in the region. “The fair attracts a large number of business people from the region looking for reliable suppliers and we have had positive results from our participation here in previous years,” he said.

“We consider Paperworld Middle East a credible platform to familiarise ourselves with the regional market. We are looking to further build our presence in the region,” said Henry Abrahamian, International Sales Manager, Kores C.E. GmbH.

The exhibition is expected to draw trade visitors from across the region representing wholesalers, distributors, hypermarkets & supermarkets, stationery shops, paper & office suppliers, gift shops, publishers & printers, bookshops, children’s shops and schools & universities to name a few.

Paperworld Middle East is the region’s largest trade fair for office and stationery products, showcasing the entire range of paper and office products and services. The Middle East edition of the world-renowned Paperworld brand, it provides an ideal business sourcing and networking platform with considerable reach across the region.

Paperworld Worldwide

The Paperworld brand has been exported to regions of importance to the sector around the world. The result is a global network of events that brings together demand and supply to the benefit of both exhibitors and visitors.

Hong Kong International Stationery Fair: 7 – 10 January 2013

Paperworld: 26 – 29 January, 2013 in Frankfurt

Paperworld Middle East: 5 – 7 March, 2013 in Dubai

Paperworld Russia: 24 – 26 September 2013 in Moscow

Paperworld China: 25 – 27 September 2013 in Shanghai