Revolutionary Imaging Experience Now in Egypt

Nokia announced today the arrival of the new award winning Nokia PureView 808 in all stores across Egypt and promises a revolutionary imaging experience.

Since its global launch in February, the Nokia 808 PureView has received multiple awards, including Best Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA)

“The long term partnership with Carl Zeiss has always enabled us to create the best in mobile camera solutions,” said Sherif Barakat, General Manager for Nokia Egypt and Libya. “The new Nokia PureView 808, now available in Egypt, will create a new imaging experience never seen before on a phone camera.”

Nokia’s PureView 808 smartphone sets a new industry standard with the first in range of high end experiences based on exclusive Nokia imaging technologies. Nokia turned a smartphone into a professional camera that is equipped with an unprecedented 41megapixel feature that is able to provide image quality, lossless zoom and superior low light performance.

Amina El Shazly, a prominent freelance photographer in Egypt said “As a photographer it changed my view on everyone who has a smartphone thinking their professional photographers. Now they CAN BE!”

The Technology: A Revolution in imaging

The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. Overslamping means the combination of many pixels into one perfect pixel. The level of pixel oversampling is highest when you’re not using the zoom. It gradually decreases until you hit maximum zoom, where there is no oversampling.

At this stage, Nokia PureView Pro optics and pixels start behaving in a more conventional way; but because only the centre of the optics are used where there is less diffraction, you get better optical performance including low distortion, no vignetting, and high levels of resolved detail. And because all of this is taken care of for you, you don’t need to think about it, the system gives you the best balance between zoom and oversampling based on how you frame and compose the scene or subject.

Pixel oversampling combines many pixels to create a single (super) pixel. When this happens, the camera keeps virtually all the detail, but filters away visual noise from the image. The speckled, grainy look you tend to get in low-lighting conditions is greatly reduced and in good light, visual noise is virtually non-existent.  Meaning that the images you can take are more natural and beautiful than ever. They are purer, perhaps a more accurate representation of the original subject than has ever been achieved before the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable.

At high-resolution (38 megapixel maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. With superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions ruling out digital cameras that are being carried around at parties, events, or dinners. Now with the Nokia 808 in the market, people will use their 808 PureView smart phone to capture the moment and share it with friends.

With the Nokia 808 PureView, you get effective maximum aperture throughout the zoom range. At maximum zoom, 5.4x more light reaches the Nokia PureView Pro sensor than a broadly equivalent optical-zoom digital camera (f/5.6 as opposed to f/2.4). And this means you get the benefit of faster shutter speeds.

Unprecedented camera control and versatility, combined with truly spectacular-quality images and video. Nokia 808 PureView sets new industry standards. It will give you around 3x lossless zoom for stills, and 4x zoom in full HD 1080p. For 720p HD video, you’re looking at 6x lossless zoom. And for nHD (640×360) video, an amazing 12x zoom.

The Nokia 808 has it all: a compact smart phone with a proffessional camera has 3 shooting modes: Auto, Scenes, and creative. Integrated video editor for trimming videos, and has all customization features a proffessional Canon or Nikon Camera has. It has auto focus and touch to focus. You may also change apeture and shutter speed to your liking. Just as a proffessional camera does it. The Nokia 808 PureView raised the bar on imaging performance ruling out digital cameras that are being carried around at social events.