Select inks deal with Fresh to provide consumers with most innovative devices

Egypt’s Select, an electronics and mobile devices major, announced on Wednesday it had signed a new cooperation protocol with Fresh Electric for Home Appliances to provide its branches with mobile devices and electronics.

Ahmed Mostafa Awadallah, Select’s chairman and CEO, said the new cooperation aims to “provide Fresh branches with a wide range of electronics and small appliances such as mobile phones, tablets, laptops and gaming products besides the accessories.”

He added that the cooperation guarantees more expansion in Select branches and helps to reach more points of sales to new customers.

Since it started its operations in 2002, Select has 18 branches over Cairo, Giza and Alexandria with a very clear vision about online shopping which is a main marketing and sales tool that activates sales and enables the company to expand its consumer base.