Spotify mulls introducing full-length music video on app

Spotify is considering adding full-length music videos to its app, which would make the music streaming platform be able to compete with TikTok and Youtube, Bloomberg reported on Friday.
Spotify currently allows artists to upload looping visuals that plays when a music track is playing, called Canvas, and has over 100,000 podcasts with videos.
Spotify is looking to attract more younger audiences from Youtube and TikTok’s short videos, with YouTube’s music streaming service, YouTube Music, competing with Spotify.
The music streaming platform is reportedly in search for potential partners for the planned feature.