TikTok partners with Warner Music Group in music licensing deal

TikTok signed a multi-year licensing deal with Warner Music Group on Tuesday to boost its social media revenues.

The deal will help Warner Music artists and songwriters to unlock new revenue and marketing opportunities from TikTok’s over one billion users, the two companies said.

Warner Music’s artists and songwriters will have access to TikTok’s brand partners under the new agreement, such as World Wrestling Entertainment (WWE), and to new monetization features like merchandise, ticketing, and digital goods.

The deal licenses a collection of Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut, and TikTok’s Commercial Music Library. Warner Music Group is behind artists like Radiohead, Coldplay, and ABBA.