Video game sales fall ahead of PlayStation Vita launch

Video game sales slumped in the US – their biggest market – in January. NPD group said stores sold $1.14bn (£720m) worth of games over the month, down 34% on the previous year. It added that hardware sales were down 38%.

The consumer data provider linked the drop to a lack of major new releases.

Other analysts also pointed to worries about the economy and said this might have an impact on the upcoming launch of Sony’s PlayStation Vita console.

NPD said that Activision Blizzard’s Call of Duty: Modern Warfare 3 was the month’s best-selling title. It was followed by Just Dance 3, Elder Scrolls V: Skyrim and NBA 2K12.

Microsoft’s Xbox 360 held onto its title as the top selling hardware platform for the sixth month running.

“While the lack of new launches was a major reason for software declines, games which launched in the last three months of 2011 also performed poorly in January 2012, down 31% in units compared to fourth quarter launches in January 2011,” NPD analyst Liam Callahan added.

“As shoppers were not drawn to stores due to new launch activity, this potentially impacted additional software purchases made on impulse.”

The video games news website, IGN, said it had noted a similar drop-off in activity in the UK market. It said sales should pick up when Mass Effect 3 goes on sale in March, but noted that shoppers were worried.

“You can’t really deny that the economy is a factor,” Keza MacDonald, the firm’s UK games editor, told the BBC.

“The lack of big new releases is just a tiny bit of the picture. The fact people are buying less games shows up in the US, European and Japanese data.

“People are just buying fewer games because they have less money to spend. The data before Christmas was also not particularly strong.

Source: BBC