ICEC

Google Targets SMEs with Video Version of Search Advertising

JUST three weeks after the Federal Court found Google was responsible for false and misleading advertising through its AdWords search engine advertising software, the company has launched a video version of the product, targeting businesses that previously found advertising on video unaffordable.

Connecting ads to videos in YouTube based on search terms has been restricted to big-spending, big-budget companies. But Google has opened the “do it yourself” system to videos, as the Australian stated.

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