ICEC

Publicist inc. launches in Egypt

Publicist inc, a Cairo-based boutique public relations agency specializing in corporate communications and digital strategies, was recently launched to help organizations build better PR campaigns that create real impact.

The Publicists behind the venture; Rania Helmy, Mai Abaza and Mohamed Gad El Hak, developed their experience and contacts working around the Middle Easton campaigns for the likes of Coca-Cola, Vodafone and Virgin Megastores, and founded Publicist inc. to bring international standards to communications consulting in Egypt. 

“The public relations discipline is not new to businesses in Egypt. But there is significant demand for more consultants who understand the way the world of communication has changed, and how organizations can cope with the new communications order,” said Rania Helmy, Founder & Chief Publicista.
The way that digital communications is impacting business bottom lines is no longer negligible. Even with relatively low adoption and penetration rates compared with the size of the Egyptian population, the amount of influence that the ‘online’ population has over corporate reputation has proven its immense power.

“Today, if companies are not part of the online conversation, they are not part of any conversation. We can guide our clients through the transformation towards an effective and engaging digital communications campaign – one that will create a long-lasting impact and build solid relationships with their online audiences” said Mai Abaza, Partner & ePublicista. 

Businesses worldwide are moving towards integration of their digital communications strategies with the entire company’s operation, and not just treating it as a marketing activity. This is the way forward and will lead to a real shift in corporate culture. 

“We’re looking forward to introducing compelling communications campaigns that deliver results and shift the conversations to our clients’ favor. We are very excited to be launching our offer and believe that the PR industry is yet to grow in the future. We aim to lead that evolution and in so doing, demonstrate how effective communication is a cornerstone to success in any business,” concluded Helmy.

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