ICEC

Seagate Hires new Channel Sales Manager for Egypt and UAE

Seagate Technology, a world leader in hard disk drives and storage solutions, has appointed Aysha Mir for the UAE and Doaa Reda for Egypt as new Channel Sales Managers.

In their new roles, the two will be responsible for strengthening ties with customers through the company’s strong channel network across UAE and Egypt. They will also expand the company’s channel business and drive partner profitability through Seagate’s proven Partner Program. Aysha and Doaa will report to Christian Assaf, Senior Sales manager for the Middle East and Africa.

“Aysha and Doaa have a comprehensive understanding of the technology industry that will enable them to be successful in their new roles,” said Christian Assaf.

“We will be able to leverage their knowledge and experience to drive further success for Seagate in the region. Both Aysha and Doaa will strengthen and build our channel network as Seagate continues its commitment to invest, train and support our partners,” added Assaf.

Aysha brings more than ten years of IT experience in channel, sales and marketing to her new role. She joined Seagate in 2006 as the company’s channel sales manager in the United Kingdom. Prior to joining Seagate, she worked with Microsoft in various roles. Aysha holds an honors’ degree in human biology from King’s College in London, as Emirates 24/7.

Doaa also brings over a decade of IT, business and sales experience to the role. She has held executive roles with various leading organizations in Egypt; including Emak, Kharafi Group, Unidist, North Africa Company and Inmac. Doaa holds a bachelor’s degree in commerce from Ain Shams University in Egypt.

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