Bank Muscat Outlines Customer-Centric Future Strategies
Bank Muscat, the flagship financial services provider in the Sultanate, outlined its customer-centric future strategies at a conference attended by senior personnel from 136 branches across Oman. The conference themed ‘Challenges 2013’, evaluated the bank’s 2012 performance and discussed future plans.
Addressing the conference, AbdulRazak Ali Issa, Chief Executive, said: “Known for top-notch customer service, Bank Muscat accords priority for building key relationship with customers.
With the widest reach and largest network of 136 branches spread across the Sultanate, Bank Muscat meets the expectations of customers at the grassroots level. The expanding branch network reflects the commitment to remain as the bank of first choice in all parts of the country, offering banking convenience at the doorstep of customers.
The dedication and commitment of staff has helped to steer the bank to its leading role in serving the largest banking family in Oman. In order to maintain the leadership position, the bank accords priority for strengthening relationship with customers.”
The analysis of 2012 performance and growth plan for 2013 were discussed in presentations made by K Gopakumar, Group General Manager — Retail Banking, Investment Banking & Global Markets; Waleed Al Hashar, GGM — Corporate Services; Ganesan Sridhar, GGM — Corporate Banking; and Sulaiman al Harthy, GGM — Islamic Banking. ‘What is different in Bank Muscat’ and ‘Business in Remote Areas’ were highlighted at the conference.
The bank’s future strategies are in line with the ‘We can do more’ vision which seeks to achieve an ideal balance between the contributions of a loyal, productive workforce, and customer-service focused solutions, continuously measuring and delivering value for all stakeholders.
The core focus of the vision is to stretch further the standards in customer service.
The ‘We can do more’ vision reiterates a leadership which continuously challenges everything, from listening to improving and looking for positive change as the bank believes that only through questioning convention can it truly deliver sustainable value.
The bank has adopted an aggressive strategy to manifest the vision, including open communication with customers and sharing information with key stakeholder groups. Customer service is the unique positioning platform for all communications linked to the vision, reiterating the bank’s determination to move further ahead.
For Bank Muscat, distinguished customer service has always been and remains paramount as customer-centric strategies will continue to drive the flagship financial services provider.
Oman Daily
