Egypt to pass campaign calls on private sector to retain workforce – minister

‘Misr Hat’aady’ (Egypt will pass) initiative, launched in cooperation with Terous Misr Foundation, recorded 3 million views on YouTube and other social media platforms and witnessed positive interaction from citizens, Planning Minister said on Wednesday.

In a statement, Hala El-Said said the initiative aims at encouraging the private sector to retain its workforce and to provide new job opportunities in an attempt to counter the economic implications of the COVID-19 pandemic, Ahram Online reported.

El-Said explained that initiative aims to keep the gains of Egypt’s economic reform programme implemented since November 2016, which helps the government undertake health, social and economic procedures in fighting the pandemic.

She added that these economic and social measures are in line with the national sustainable development agenda and UN Sustainable Development Goals (SDGs).

El-Said noted that participation in the initiative is open to all businesses and companies.

Rami Galal, the Ministry’s official spokesperson, said that the initiative calls upon civil society and businesspersons to provide their services online so they can keep their workers safe and boost the national economy.

The Ministry of Planning launched the initiative in partnership with Terous Misr Foundation and a number of businessmen and company owners.

Galal stressed that the campaign is open to everyone who wants to participate in it from the private sector companies, and that it is not limited to the largest companies, asserting that the Ministry of Planning invites businessmen and the owners of small and medium companies to participate in the campaign.

Many prominent companies participated in the campaign including Elsewedy Electric and Egyptian Steel.