Egypt’s Giza Systems unveils its new logo and brand strategy

Egypt’s Giza Systems the leading digital transformation at the Middle East and Africa (MEA) region has unveiled on Tuesday its corporate rebrand and launch.

The rebranding step reflecting the company’s commitment to innovation and delivering digitally driven solutions.

This step aligns with Giza Systems’ strategy of digital transformation positioning, and its purpose of transformation through technology for all communities.

The new brand strategy and renewed values has established from the company’s talented teams, as they looking forward to learn new things and make change, Giza Systems’s CEO Osama Sorour, announced.

He continued; “at our core, we are problem solvers, deliver innovative solutions to complex problems,” which the company always promise to its customers and communities.

The company will continue to evolve to stay ahead of industry trends and market changes, to strategically support the needs of its clients, communities, and people, Sorour added.

The logo represents the Giza Systems initials within a modern presentation of the hexagon, the most common shape in nature, and the most efficient in geometry and architecture,” stated Shehab ElNawawi, Chairman of Giza Systems Group.

El Nawawi mentioned that the logo also included subtle arrow that gives the feeling of perpetual movement forward to convey the idea that Giza Systems has transformed and will continue to transform and evolve.

The new brand creates a clear and applicable brand architecture that can accommodate the growth of all Giza Systems subsidiaries and take the brand into its new era of growth.

It is designed to strategically connect all the subsidiaries to the Giza Systems mother brand in a strong and cohesive manner.

Giza Systems’ plan to achieve its new brand purpose entails being a talent incubator by setting new standards for knowledge and development; developing new initiatives that contribute to the UN Sustainable Development Goals; and optimizing customers’, partners’ and stakeholders’ potential and capabilities through digital transformation.

The new brand is rooted in Giza Systems’ heritage, technology, values, and people, all of which have made it the regional digital transformation powerhouse today.

The new branding will be launched in the coming weeks across our offices to enhance our stakeholders’ experience and better communicate our business, culture, and commitment to our communities and our people.