Largest Franchise Exhibition in MENA starts Today in Egypt

Egyptian ministers of Industry, Supply, and Social Solidarity have opened today the 13th Middle and North Africa International Franchise Exhibition (MIFE) held at Cairo International Fair Ground.

Egypt is hosting MIFE – the largest and most visited franchise exhibition in the Middle East and North Africa – from 20th-23th May 2015 in the Egyptian Social Fund for Development’s hall (SFD) and organized by Egyptian Franchise Development Association (EFDA).

The inauguration ceremony was attended by Soha Soliman – SFD’s Secretary General; and Tarek Tawfik – EFDA’s Chairman.

Around 55 Egyptian exhibitors will join MIFE in addition to 10 foreign states: USA, South Korea, Malaysia, Italy, Germany, Greece, France, England, Syria, and Lebanon.

Moreover, MIFE’s exhibitors’ profile include; restaurants, fast food franchise, coffee shops, home furnishings, computer/IT, Fashion, education and training, consultants, catering, Insurance, and real estate.