Louis Vuitton’s latest show held over Han River
Louis Vuitton used the iconic Jamsugyo Bridge in Seoul, at South Korea to present its Pre-Fall 2023 Women’s Collection on Saturday.
The bridge crossing the Han River was used to present Nicolas Ghesquière’s latest collection for the French fashion house.
A mysterious blue was casted on the bridge and the show opening had traditional Korean music in its background.
South Korea has been recently attracting the attention of the fashion industry following the spread of K-pop music globally.
K-fashion has been trending in the past few years as a result of Korean idols gaining enormous popularity worldwide.
Seoul has also hosted its Fashion Week last month in its first edition following the pandemic. In the 22nd edition of the global event, 120 brands displayed their latest collections.
