Polish billionaire secures ban on fake Meta ads

Polish billionaire Rafal Brzoska has obtained a temporary injunction banning Meta Platforms Inc. from publishing fake advertisements that use images of him and his wife, Omena Mensah, in Poland.

The Polish Personal Data Protection Office imposed a three-month ban on such ads, marking the beginning of Brzoska’s broader campaign against fraudulent content.

Brzoska, founder and CEO of InPost SA, described the injunction as just the start of a long battle to uncover the revenue generated from fraudulent ads using deepfakes.

He plans to rally other prominent Poles to strengthen the case and urge Meta to better distinguish between fake and legitimate content.

Meta, facing global scrutiny over AI-driven scams, has stated it removes false content when identified and is currently reviewing the Polish regulator’s decision.

Brzoska sees this injunction as a pioneering move within the EU’s data protection framework and is considering further legal action with the Irish Data Protection Commission, which oversees Meta’s European operations.

Despite the injunction, Brzoska reported ongoing instances of fraudulent use of their images and emphasised the need for accountability in addressing these criminal activities.

Attribution: Bloomberg

Subediting: M. S. Salama