Threads loses more than half of its users – Mark Zuckerberg

Meta’s new social media platform, Threads, has lost over 50 percent of its users, CEO Mark Zuckerberg said on Thursday. The new app struggles to recover most of those users who abandoned the platform.

People flocked to Threads in large numbers after Elon Musk’s Twitter implemented a rate limit and other adjustments, and the app received 100 million sign-ups in just five days after going live.

Earlier, Zuckerberg had stated that the team still has a lot of “basic work” to do on Threads, including “building and experimenting with features that users like,” during the second-quarter earnings conference call with investors.