Yahoo! Maktoob and propertyfinder.ae Launch Exclusive Co-branded Real Estate Destination

Yahoo! Maktoob, the premier digital media company in the Middle East, and leading real estate property portal propertyfinder.ae, announced today the launch of a new co-branded real estate destination. The destination will be part of the Yahoo! Maktoob network and accessed through its homepage, making propertyfinder.ae the exclusive real estate partner of Yahoo! Maktoob.

Available in both Arabic and English (http://www.propertyfinder.ae/yahoo/en/buy.html), the destination will leverage propertyfinder.ae’s leadership in property search in UAE and Qatar, and offer to Yahoo! Maktoob’s user base information and guides on buying, selling and renting, expert opinions, guides to moving, a real estate blog, as well as video tours of neighborhoods. Users will now be able to search the thousands of listings on the propertyfinder.ae database from Yahoo! Maktoob’s portal. The service will be launching in Saudi Arabia later this year as well.

Christos Mastoras, Director of Business Development, Yahoo! Maktoob, said: “Our partnership with propertyfinder.ae adds great value to our offering and is another step towards providing the best content to our users. Real estate is an area that is booming in this part of the world – a popular topic for our 50+ million users and an important vertical for our advertisers. As a leading real estate website in the region, propertyfinder.ae offers premium content, valuable knowledge and unique experience in this sector. We look forward to a productive partnership.”

Michael Lahyani, CEO of propertyfinder.ae, said: “We’re very excited to be partnering with Yahoo! Maktoob, a leading international brand and extending our online reach through their extensive network and massive audience. Now Yahoo! Maktoob users will be able to conveniently access the thousands of properties listed on propertyfinder.ae without leaving the Yahoo! Maktoob site. This deal comes at a great time when the real estate market in the UAE is back to positive growth and demand is on the increase.”