Google launches tools to identify AI generated images

Google has launched two new features to its image search to help identify artificial intelligence generated photos. The step came after various AI generated photos caused a stir because of photorealistic they were.

Google’s first new feature is called ‘About this image,’ which serves up additional context such as when an image was first indexed by Google, where they first appeared and where else have they showed up online.

The new feature aims to help users pinpoint the original source as well as contextualising an image with any debunking evidence. Google will mark every AI-generated image created by its tools as such and will work with other platforms and services to ensure they add the same markup.

Midjourney and Shutterstock are both among the publishers Google has on board for their plan. Their goal is to ensure that all AI content that appear in search results is flagged as such.

Finding the real source of images online is a growing issue in the AI age, and there are several startups that are working on producing verification and authentication tools.

For instance Microsoft-backed Truepic Inc. is offering systems to make sure whether an image has been manipulated from capture to delivery or not.

Google’s new features will roll out over the course of this year, and are comparatively lower-tech. However, they may have a bigger positive impact with enough industry support.