Egypt has set ambitious goals to establish itself as the world’s most diverse tourist destination, aligning with its comprehensive tourism promotion strategy. A report released by the Cabinet’s Media Centre on Monday highlights the country’s remarkable progress in the tourism sector and its strategies to enhance global competitiveness.
Tourism Growth and International Recognition
- Surging Revenues: Tourism revenue more than doubled, reaching $15.3 billion in 2024, compared to $7.2 billion in 2014.
- Rising Tourist Arrivals: The number of visitors grew by 59.6 per cent, hitting 15.8 million in 2024, up from 9.9 million in 2014, with a target of 30 million tourists by 2032.
- Global Ranking Improvement: Egypt climbed 22 places in the Travel and Tourism Development Index, ranking 61st in 2024, up from 83rd in 2015.
- Luxor in the Spotlight: Travel + Leisure Magazine named Luxor one of the top 50 destinations for 2025.
Boosting Tourism Investment
- EGP 50 Billion Tourism Initiative: Launched by the Central Bank of Egypt (CBE) in October 2024, in collaboration with the Ministries of Finance and Tourism and Antiquities.
- Expanding Investment Opportunities: Egypt aims to introduce 156 new tourism investment projects by January 2025.
Major Tourism Campaigns and Global Events
- Cairo City Break Campaign: Showcasing Pharaonic, Coptic, and Islamic heritage to attract more visitors.
- International Events: Egypt has hosted the 12th World Urban Forum (WUF) on 4 – 8 November 2024 and the African Egyptian Tourism Forum on 20 – 21 May 2024.
- Innovative Marketing: Campaigns like Aishin 365 and Sida Ala Masr are designed to engage younger travelers.
Key Tourism Developments
- Medical Tourism: Egypt’s first wellness resort, Naya Wellness, launched in January 2024.
- Nile Tourism Expansion: Floating hotel capacity will increase to 25,000 rooms by 2030.
- Historical Cairo Revitalization: Restoration of cultural and recreational landmarks, including the Avenue of Sphinxes in Luxor.
- Giza Mega Project: A master plan is in place to transform the area from Sphinx Airport to Saqqara, including the Giza Pyramids and the Grand Egyptian Museum.
With strategic investments, cutting-edge marketing, and a focus on sustainability, Egypt is poised to elevate its status as a premier global tourist destination, attracting millions more visitors in the coming years.
Attribution: Amwal Al Ghad English
Subediting: Y.Yasser