Egypt’s PM inaugurates Sports Expo 2025

Egyptian Prime Minister Dr Mostafa Madbouly on Monday inaugurated the third edition of the International Sports Exhibition and Conference, “Sports Expo 2025,” on behalf of President Abdel Fattah El Sisi. The event, held under the patronage of the President, serves as a leading platform for the sports industry in the Middle East and North Africa.
Minister of Youth and Sports, Dr Ashraf Sobhy, highlighted that “Sports Expo 2025” is the premier sports exhibition in the region, attracting over 200 participants and more than 15,000 visitors. The event gathers local sports manufacturers, club owners, equipment suppliers, athletes, and various service providers. It aims to bring together regional and international decision-makers to foster collaboration, innovation, and growth in the sports industry. The exhibition provides visitors with an opportunity to explore the latest developments, exchange ideas, and establish significant partnerships.
Dr Sobhy further explained that the Ministry of Youth and Sports is organising the event in strategic partnership with Soccerex, a global leader in the football industry, and United Sports. The expo also features extensive participation from major clubs, sports federations, and companies specialising in sports technology and investment.
For the first time in the region, “Sports Expo 2025” will host the international football conference “Soccerex MENA,” marking a significant step towards fostering growth, cooperation, and innovation within the global football sector.
Prime Minister Madbouly inspected the Ministry of Youth and Sports’ technological incubator, “MOYS,” which is funded by the Academy of Scientific Research and Technology. The incubator provides a platform for participating companies to showcase their innovative ideas, supporting creativity and entrepreneurship in the sports sector. It aims to empower young innovators by helping them transform their ideas into successful projects that contribute to the advancement of Egypt’s sports industry.