Orange allocates $43.6mn for Egyptian Mobinil rebranding scheme

French telecom leader Orange is expected to allocate around 350 million Egyptian pounds (US$43.6 million) to rebrand its affiliate in Egypt, Mobinil, according to financial estimates.

Mobinil, a 98.92%-owned subsidiary of Orange, will be rebranded as Orange within 2016.

Meanwhile, Yves Gauthier – CEO of Mobinil – said the rebranding process would not only help the company to compete locally, but also globally to become comprehensive technological services provider, side by side with giant trademarks Google and Facebook.