ADCB– Egypt launches new financial inclusion to embrace people of determination

Abu Dhabi Commercial Bank – Egypt (ADCB-Egypt), part of Abu Dhabi Commercial Bank, announced last week that it has set a new people-centred perspective for financial inclusion, ensuring a wider access to its banking services for people of determination (people with special needs).

To mark the International Day of Sign Languages, ADCB-Egypt has launched its new vision to integrate people with special needs into the country’s banking system.

“As part of ADCB’s ambitious vision to make a milestone impact towards society and to achieve its sustainable development goals, the bank has undertaken several initiatives to integrate all the society’s segments into the formal banking system, in order to be economically-empowered.” Ihab El Sewerky, CEO and Managing Director of ADCB-Egypt, said in a statement.

“These initiatives are in line with the Central Bank of Egypt’s financial inclusion strategies, as well as the state’s efforts to support people of determination, being an integral segment of the Egyptian society, under Egypt’s 2030 Vision;” El Sewerky added.

Ihab El Sewerky, CEO and managing director of Abu Dhabi Commercial Bank – Egypt (ADCB-Egypt)

In less than a year since the launch of its operations in Egypt, ADCB has notched up remarkable successes in its disability-inclusive portfolio.

The bank launched an initiative – the first of its kind in the Egyptian banking sector – offering training classes for customer-service employees to learn sign language. Therefore, ADCB’s customers who are visually, hearing-impaired, or mute are enabled to access the banking services with no need for an interpreter; resulting in having a positive banking experience.

Another step the bank has achieved was having all its banking documents formatted in braille to make it legible for the visually-impaired customers, to be able to know all necessary banking requirements single-handedly.

ADCB has also initiated assisting tools across its branches in support of customers with physical disabilities, through building customized elevators for wheelchair users to ensure easier accessibility to financial services.

Prior to the launch of its initiatives, ADCB said it had held a thorough meeting with people of determination to cater their various banking demands, and accordingly it would be able to offer them the most suitable banking services, products, and solutions.

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