BEBA names Exlnt Communications exclusive media partner for UK business mission
Exlnt Communications, a subsidiary of United Media Services (UMS), has been appointed exclusive media partner for a London conference aimed at promoting Egypt’s economic reforms and investment opportunities to British and European investors.
The conference, titled “Egypt Forward: Investment Opportunities and Sustainable Economic Reform”, is organised by the British Egyptian Business Association (BEBA) and will take place on 3-5June.
The event is expected to bring together senior Egyptian government officials, investors, and business leaders from Egypt and the United Kingdom, including Finance Minister Ahmed Kouchouk, Minister of Housing Randa El-Menshawy, and Rami Aboul Naga, Deputy Governor of the Central Bank of Egypt (CBE).
Exlnt Communications will provide media coverage of the conference, focusing on Egypt’s economic reform programme and investment opportunities across key sectors.
“Exlnt Communications is proud to serve as the exclusive media partner for this flagship event, which brings together policymakers, investors, and business leaders from Egypt and the United Kingdom to discuss investment opportunities and prospects for deeper economic cooperation between the two countries,” CEO and Founder Dina Abdel Fattah said.
Abdel Fattah said the event represents an important example of economic diplomacy, helping present an accurate picture of Egypt’s economy to the international business community and highlighting progress made in recent years in economic reforms, legislation, and infrastructure development.
She said those developments had strengthened Egypt’s position as an attractive investment destination capable of drawing capital seeking long-term growth opportunities.
Abdel Fattah added that current global economic conditions and geopolitical tensions highlight the need to intensify promotion efforts to raise awareness of Egypt’s investment opportunities and competitive advantages.
“Media outreach plays an important role in shaping investment decisions,” she said, adding that Exlnt Communications’ appointment as exclusive media partner reflected confidence in the agency’s ability to provide professional and objective coverage.
The event will feature ministerial sessions and specialised discussions on investment opportunities in sectors such as real estate, infrastructure, the digital economy, and new urban developments, along with meetings between senior government officials and UK-based investors.
The event forms part of broader efforts to strengthen economic ties between Egypt and the United Kingdom and attract foreign investment into key sectors of the Egyptian economy.
Attribution: Amwal Al Ghad English