China aims for its annual flower sales to go over 100bln by 2035

China is aiming to modernise its flower industry, in order for the annual flowers sales to reach $101 billion by 2035, according to the development plan by the National Forestry and Grassland Administration and the Ministry of Agriculture and Rural Affairs.

China is considered the largest flower producer globally and an important participant in the foreign trade of flowers.

The development plan includes developing a comprehensive system for flower germplasm resources protection, with the market share of major home-bred varieties reaching 25 percent.

To promote the development of the flower industry, China is focusing on promoting independent innovation in the flower seed industry, optimise the industrial chains and supply chains in the flower industry, and strengthen technology innovation in the sector, according to the development plan.

The plan also includes specified measured to upgrade the flower quality, accelerate the digitalisation of the flower industry and promote flower consumption upgrades.