Egypt Yellow Pages Ltd, the local search company, recently announced an extension of it’s popular brand to include “Yellow Media,” which represents the cutting-edge digital and print solutions company that Egypt Yellow Pages Ltd has become.
Egypt Yellow Pages Ltd selected “Yellow Media” in order to represent the rich spectrum of online platforms that Egypt Yellow Pages Ltd offers its customers – including but not limited to its newly acquired status as Google’s Premiere SMB Partner in Egypt.
“Media,” as Egypt Yellow Pages Ltd defines it, primarily targets an effective SoLoMo (social-local-mobile) presence for its customers, through which the company takes care of a customer’s social needs (Facebook, Twitter, Dalili.com.eg, LinkedIn), local needs (yellow.com.eg, Offeratak.com, Google AdWords), and mobile needs (site, applications, presence).
“Print usage in Egypt will continue for many years to come and so will our print products, however, business leads will need to come from a variety of advertising channels – print products will be one of many channels to advertise your business … our emphasis will be to be to create additional business leads using SoLoMo, or digital social, local, and mobile platforms,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.
Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages and Yellow Media branded products in Egypt. Egypt Yellow Pagers Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, Yellow.com.eg™, Dalili.com.eg™, and offeratak.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 300,000 print directories in 2012, as well as delivering millions of page views on Yellow Media electronic properties.