Google launches new AI advertiser features

Google is launching two new artificial intelligence-powered features for advertisers to automatically find the best ad placements for brands through the company’s services, Google’s parent company, Alphabet, announced on Wednesday.

Google had previously introduced AI tools for advertisers, with the new technology focusing on helping brands achieve more specific goals for their ads.

One of the features, Demand Gen, will use AI to place an advertiser’s photo and video ads across several products like Gmail, YouTube feed, and Shorts.

“AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding placements that are shiny, visual, and immersive,” said Vidhya Srinivasan, Google vice president and general manager of advertising.

The second new feature will use AI to find the best ad placements to maximise views of a brand’s video ads.

Early testing shows that brands received on average 40 percent more video views with the new tool, Srinivasan said.

“By using AI to remove some of the “grunt work” for advertisers, brands will be able to focus more on their marketing strategy and storytelling,” Srinivasan added.

Google, along with other tech companies, have been developing new chatbots that can respond to users in open-ended conversations, while AI is being used in advertisements that contribute to the companies’ revenue.