Lafarge Egypt launches new products to lower CO2 footprint

Lafarge Egypt, cement maker giant LafargeHolcim Group, announced on Wednesday new products compliant with the company’s green criteria, including lower CO2 footprint and recycled content.

Thriving with environmental sustainability, the company held a press conference to proudly announce introducing EcoLabel cement for the first time in Egypt.

Solomon Baumgartner Aviles, chairman of Lafarge Egypt, highlighted the prominence of its cutting-edge products, stating: “Building on Lafarge Egypt’s sustainable strategy, I am proud to be the first local cement maker to introduce EcoLabel products to the Egyptian market.”

“Our Hydrocem Plus EcoLabel and Hydrocem EcoLabel represent the industry’s broadest range of green cement for high-performing, sustainable and circular construction. With the rollout of this Green Cement, we are accelerating the transition to more sustainable building materials for greener construction.”

The step aligns with LafargeHolcim joining the Science Based Targets initiative (SBTi) (Business Ambition for 1.5°C) becoming the first global building materials company to sign the pledge with intermediate targets for 2030, validated by SBTi.

This commitment relies on LafargeHolcim’s leadership in green construction with innovative solutions such as ECOPact, green concrete, and Susteno, its leading circular cement.