Microsoft streamlines retail channels in China

Microsoft is streamlining its retail presence in mainland China, consolidating its network of authorised physical stores. Media reports suggested a complete closure, but Microsoft hasn’t confirmed the exact number of stores affected.

The company emphasised adapting its retail strategy to evolving customer needs. Microsoft products will still be available through retail partners and its website, although specific partners haven’t been named.

Microsoft doesn’t have any physical stores of its own in China. The reasons behind this consolidation are unclear, but it suggests a potential shift in Microsoft’s approach to the Chinese market.

Attribution: Reuters