Online grocery to invest $2.7m in Egypt within two years

Egyptian company plans to inject new investments of 50 million Egyptian pounds (US$2.7 million) within the upcoming two years, CEO Ahmed Taher stated Sunday.

The new investments would be allocated for increasing the number of company’s branches and expanding in new areas notably the North Coast and Ain Sokhna.

Established in 2014, is the largest online retail grocery store in the Middle East and Africa.

Taher said that the company targets inaugurating 35 new branches during 2017 so as to raise the number of its branches to 350 by 2021.

The current capital of is estimated at around 50 million pounds, the official added, clarifying that the company owns branches in Nasr City, Maadi, and New Cairo. raises its capital every six months to cope with company’s developmental and expansion plan and to meet market’s needs.

During 2016, achieved growth rates of 400 percent compared to the growth rates achieved in 2015. The company is expected to make a 1000 percent growth rates by 2017, Taher pointed out.