TikTok launches dedicated hub for esports coverage

TikTok, the leading destination for short-form mobile video, and the Esports World Cup Foundation (“EWCF”) have announced a pioneering partnership that promises to transform the esports experience for the inaugural Esports World Cup this summer in Riyadh, Saudi Arabia. This collaboration will leverage TikTok’s innovative platform and vast audience reach to bring unprecedented engagement and content diversity to esports fans worldwide.

TikTok is set to enhance the Esports World Cup (EWC) experience by introducing a dedicated EWC Hub within the app. This hub will serve as a centralised platform to showcase content from the EWC, its official broadcasters, teams, and players, ensuring comprehensive and immersive coverage throughout the event. The EWC will produce exclusive content tailored for TikTok, leveraging the platform to encourage collaborations with popular TikTok creators and foster additional content creation.

To further engage the community, TikTok has announced a lineup of interactive activities designed to enrich the EWC experience. A live weekly show produced by TikTok will offer in-depth coverage and behind-the-scenes reports, keeping fans informed and entertained throughout the tournament. Additionally, TikTok LIVE will feature a variety of activities, including live broadcasts from the event by a diverse group of creators from around the globe. The platform will also introduce custom icons and features exclusive to TikTok LIVE for the EWC, providing fans worldwide with unique and dynamic content.

“We are excited to join forces with TikTok to redefine esports content and entertainment among a broader audience,” said Mohammed Alnimer, Sales Director, of the Esports World Cup Foundation. “TikTok is an excellent way to authentically engage with esports communities worldwide, and enable more fans to follow and support the Esports World Cup athletes and clubs. Content creation is a key part of our strategy to grow the global esports ecosystem, and we couldn’t have asked for a better partner than TikTok to help achieve that goal.”