UAE’s Rakbank Launches Interactive Mobile Application

Rakbank has announced the launch of its new interactive mobile application developed to give its cardholders easier and faster access to the bank’s value added deals and offers.

“We are proud to be the first bank in the UAE to launch a mobile application for a deals platform,” Rakbank chief executive officer Graham Honeybill said.

“The new engaging application reinforces Rakbank’s position as a dynamic Bank which offers its customers innovative and flexible products and services that exceed their expectations.”

The  mobile app is compatible with most popular Web-enabled smartphones such as the iPhone, Blackberry and Android handsets, and can be downloaded from their online application stores.

For GPS-enabled mobile phones, and once the user location is identified, the application will show a list of the deals and offers from Rakbank that are the closest.

Cardholders also have the option to select any of the various categories like dining, electronics, entertainment, etc. and all the relevant deals will be displayed. Alternatively, they can search by location to find offers in a specific area.

“The new mobile application is the latest addition to our user-friendly, rewarding digital engagement channels such as our active presence on key social media platforms as well as the Bank’s innovative Mobile and Online Banking solutions,” head of marketing Banali Malhotra said, according to Khaleej Times.