ADI Capital advises on EIIC’s deal with Mahaseel Masr

ADI Capital, the investment banking arm of Abu Dhabi Islamic Bank – Egypt (ADIB Egypt), announced on Wednesday that it had acted as advisor to Emirates International Investment Company’s (EIIC) partnership agreement with Egypt’s Mahaseel Masr.

The partnership aims to accelerate the deployment of Mahaseel Masr agri e-commerce platform.

It “will enable Mahaseel to retain the necessary mid-term investment capacity to capitalise on its expertise and successful experience in Egypt to expand its leadership across the entire ecosystem governed by international standards, of farm profiling and coding, traceability, secure payments, logistical operations, and transparent communication between farmers and customers.” the statement read.

Joseph Iskander, head of investments at EIIC, said: “We see a strong potential for a growing cross-border fresh produce trade, in line with the strategic objectives of the Egyptian government to multiply Egypt’s agriculture exports, while striving to minimise cost, maximise value and enhance quality.

“With an eye for global expansion, EIIC believes that Mahaseel’s e-commerce platform will remodel how the fresh produce trade industry operates with digital tools that cater to the pressing demands for stable and secure supply chains in light of the recent changing global scene dynamics.” Iskander added.

Meanwhile, Hatem El Demerdash, CEO of ADI Capital, commented: “We are honoUred to be a part of this partnership agreement, supporting EIIC in its investment decision to revolutionise the regional agriculture scene.”

“We are also excited to witness such distinguished platform emerge from within Egypt, and observe the support of the Egyptian government with the onboarding of this initiative which is expected to significantly boost Egypt’s agriculture exports.”