Egypt’s PRE Group, Hilton sign EGP 14bn partnership to develop 10 projects in Egypt
Egypt’s PRE Group and global hospitality company Hilton signed on Tuesday a partnership agreement to develop and manage an integrated hotel portfolio with investments estimated at 14 billion Egyptian pounds.
The agreement is expected to add around 2,000 hotel rooms and residential units to Egypt’s hospitality sector.
The partnership covers 10 projects, comprising six hotels and four branded residential developments, operating under five Hilton brands: Canopy, Tapestry Collection by Hilton, Hilton Hotels and Resorts, DoubleTree by Hilton, and Hilton Garden Inn.
The projects will be developed at four destinations within PRE Group’s portfolio: Telal Ain Sokhna, Jebal Ain Sokhna, Telal Alamein, and Eivor East.
The partnership forms part of PRE Group’s strategy to integrate hospitality into its residential developments, combining hotels, services, and facilities with residential components to deliver integrated experiences for residents and visitors year-round.
For Hilton, the agreement marks another step in expanding its hospitality offering to include both hotel accommodation and home ownership. The projects are expected to strengthen the company’s presence in key locations and extend its hospitality services to more guests and homeowners.
The expansion follows a specialised hospitality sector study commissioned by PRE Group, covering 12 projects in East and West Cairo, the North Coast, Ain Sokhna, and Marsa Alam. The study identified the expansion of hotels and branded residential units as a key priority for the group’s next phase of growth.
The agreement also supports Egypt’s efforts to develop its hotel sector and achieve the targets of its National Tourism Development Strategy, which aims to increase the country’s hotel capacity to around 300,000 rooms and attract nearly 30 million tourists annually by 2030.
The strategy seeks to encourage private sector investment and partnerships with major international hotel brands to strengthen the competitiveness of Egyptian tourist destinations and improve the quality of tourism services.