Bing Launches Its New Social Search “Bing” On Thursday

Microsoft is launching a major overhaul of its also-ran search engine Bing on Thursday, aiming at a weakness it sees in market leader Google.

The most prominent new element in Bing’s redesign is “Sidebar,” a social search feature that scours users’ social networks to surface information relevant to their search queries.

Google unveiled a similar feature dubbed “Search Plus Your World” in January to decidedly mixed reviews. Though some of the basic features are the same, Microsoft thinks it has a better solution, CNN reported.

Like Google, Bing’s Sidebar will display posts from people in your social networks who have recently discussed a topic related to what you just searched for. A search for “San Francisco restaurants” will return posts from your friends talking about good eats in the city.