Egypt’s snack food provider, Edita Food Industries plans to double its sales to 4 billion Egyptian pounds in the coming 3 years, CEO Hani Berzi said.
In a recent interview with Amwal Al Ghad, Berzi said his company’s strategy to increase its sales would be through adding more improvements on its products in addition to pumping new investments within upcoming period.
Edita is also planning to reach more markets to boost its total sales within the coming year, the official noted. By end of 2014, Edita targets sales amounting to two billion Egyptian pounds, he added.
Edita has four factories, namely in Kom Abu Radi (Beni Suef governorate), 10th of Ramadan City, the Third Industrial Zone, and Polaris Zone – which both locate in the 6th October City.
Edita is the largest independent snack food business in North Africa, part-owned by buyout firm Actis LLP.
Edita was established in 1996, and now is one of the leading FMCG companies in Egypt and the Middle East. The company is well known for its consistently high quality products and strong brands like Molto, TODO, Bake Rolz, Bake Stix, Mimix as well as the Hostess cakes range. Edita acts also as the sole regional distributor of several brands of imported sweeteners, olive oils, & pasta.